50 Internet companies plan to launch IPO, Internet apparel brand market boom surging, seems to have come. In the garment industry is still in a deep adjustment in the background, these electrical branded corporate capital movements reflects the industry transformation and upgrading of the path select another type, also vaguely indicate a trend of the future development of the industry.
Korean homes have clothes
April 29, the public transfer specification Korean homes have clothes appear in the company's shares pending transfer information, make sure the landing three new board.
Founded in 2006, the Korean homes have clothes, most started doing cosmetics, baby products, automotive supplies e-commerce, in 2007 South Korea's main purchasing agent, registered in 2008 Korean homes have clothes brand, its own brand to make a transition . Since then, Korean homes have clothes entered a rapid development period. According to Taobao data, from 2012 to 2015, Korean homes have clothes fourth consecutive year sales Taobao ladies champion. During this period, Korean homes have clothes signed hyun, Park Shin Hye, Ji Chang-wook, South Korean star Ahn Jae-hyun and other spokesmen for the brand. 2014 double 11, Korean homes have clothes to sales of 198 million yuan to obtain Lynx first sales of women's achievements. 2015 Dual 11 transactions amounted to 284 million yuan, continue to maintain the status of champion.
Currently, Korean homes have clothes hatch and operating 35 brands, covering women's, men's, children's clothing, outdoor, and other related accessories. 2014 revenues of 831 million yuan, net profit -3755.93 million; 2015 turnaround, revenue 1.26 billion yuan, net profit reached 33.2017 million yuan. As of December 31, 2015, Korean homes have clothes assets totaling 516 million yuan, attributable to shareholders of listed companies to apply for equity is 348 million yuan.
Korean homes have clothes create a product group as the core of a single product throughout the operating system, the implementation of a variety, small, fast product management. From the product point of view, in 2015, women accounted for the highest proportion of products Korean homes have clothes main business income, accounting for more than 70%. Meanwhile, Korean homes have clothes business has gradually extended to men's, children's clothing, and other fields. In addition, Korean homes have clothes photographic use of resources, products, operations, information systems, providing photography to carry out, on behalf of the operators, and other related services to other e-commerce businesses.
From September 2015 Korean homes have clothes D round of financing, the Korean homes have clothes at the time of valuation has reached 2.495 billion yuan. In addition, the film stars Ren Quan, Li Bingbing, Huang Xiaoming jointly funded the establishment of venture capital institutions star StarVC, its first investment project is the Korean homes have clothes. According to public transfer prospectus, Li Bingbing, Huang Xiaoming, Ren Quan were holding a Korean homes have clothes 0.5438%, 0.5438% and 0.3955% of the shares.
Yin Man
April 27, Yin Man Internet brand announced the establishment of Alibaba Group Lynx Platform "to assist businesses listed office" to achieve IPO.
With "cotton artist" for the positioning of the United States and Yan Man Group's own brand, founded in 2007, it is China's fastest growing, one of the most representative networks of retail apparel brands. Last March, the listed clothing company search in particular to the United States and 324 million yuan investment, then search in the special announcement that the United States and will immediately start the A-share listing plan, and submit a listing application before the end of the year. In February, the search in the special that the United States Department of IPO is also actively preparing to declare the work, which is expected at the end of the first quarter of 2016 about the declaration.
Yin Man 2015 started the transition from early to open the store, and launch the "Yin Man + thousands of city and shops" program, bid farewell to the single electricity supplier mode, online distribution channels, to the electricity supplier + + derivative shops to full-channel mode. As of the end of March 2016, Yan Man in the country signed up 256 cooperative stores. Yin Man side said that 2016 will continue to explore O2O mode, to build a more complete ecological architecture, Yin Man + merchandise, Yin Man + join Yin Man + full operational self-operated stores, and gradually open new pattern of future retail competition plan 5 years to open physical stores under 10,000 lines in 1000 cities in the country, and strive to achieve sales volume under 300 million line.
Liebo
March 30, the main minority Wind Series Amoy brand Liebo women's news release, will open up a separate area of about 2700 square meters of electricity supplier incubator to hatch more new Internet brand.
Internet clothing brand market boom struck the electricity supplier into the trend of capital 0.jpg
Rip open the electricity business incubator will clearly accelerate the listing process. It is reported that in 2016 to 2017, it is planned Liebo time to market. Data show that in 2014, annual sales of over 1 billion yuan Liebo interest rate of 10%. From 2012 to 2015, Liebo brand has expanded eight women, a men's brand, also covers children's clothing, underwear, footwear and luggage and other categories. Liebo where its sub-brand, the City of Angels, LADYANGEL etc. are billions of dollars in annual sales, new designer underwear brand, "Liebo BRA" in 2015 on the line, in February 2016, belong to the Amoy brand Liebo Yi Mini joint cooperation with , jointly funded 2 million yuan to develop new brand bags, "Lin Chan." Liebo side said, will continue to develop fans Ge, remember clothes, collecting and other brands, the future will work to build a collection of Chinese designers internet.
Summary
In fact, not only Korean homes have clothes, Yin Man, Liebo, a big wave of relying on the Internet developed Amoy brand are making strides toward the road to start the IPO. Up to now, Alibaba platform has more than 50 companies plan to launch IPO. Among these, there are many people loved familiar Amoy brands, such as three squirrels, camels, Aurora, South Korea and so on after.
Listing is not uncommon, but such a large number of brand business enterprise push bar ready to be listed, the former have not yet appeared. Although it is not contrary to our expectations, but have to say, this is a new economic phenomenon, or that a new sign. Overwhelming to Internet brand market boom, on the one hand visible Amoy brands are seeking to upgrade and seek business transformation gorgeous urgent mentality, on the other hand, also reflects China's capital market is to further accelerate the pace of expansion, while the capital market scale is rapidly expanding.
Traditional brands to join electricity providers, consumer demand continues to buy upgrades, combined with micro-business, cross-border electricity supplier, electricity supplier network and other new red electric commercial state after another, so that once the fame of many Amoy brand of living space severely squeezed, not less Amoy brand gradually declining. But at the same time, there are many Amoy brand to grow, farewell barbaric growth by focusing leap in the development, evolved into a clothing brand new elephant king dinosaur stage. Numerous Amoy brand development trajectory, but also mapped out Ali's own transformation. With the increase in IPO business platform, the ecological value of Alibaba is also being highlighted.
Clearly, China's apparel e-commerce market has become a huge competitive market, bigger and stronger industry and business aspirations will cause the church eyeing more capital and necessary intervention. In the garment industry is still in the background depth adjustment, the electricity supplier brands of capital movements reflects the industry transformation and upgrading of the path select another type, also vaguely indicate a trend of the future development of the industry. To want to do business or a large-scale increase efficiency, and capital market integration is a necessary stage. Through the listing to the capital market to seek a breakthrough in the development of enterprises, it is a new beginning and a new challenge. It is foreseeable that in the next 1-3 years, will usher in the peak of the Internet brand listing. However, no matter the market, whether it is from Taobao, Lynx birth of Internet brand, or use the Internet to revitalize the traditional retail business, in an open Internet ecosystem, the deep roots grow, is an irrefutable truth.
