In the "Internet +" surging background, "Internet +" for garment enterprises is no longer a fresh topic. Right now, most people's consumption habits and apparel industry has been broken the traditional marketing model, this can be said for certain brands is a good chance of overtaking around the curve. The future development of the apparel industry will be going? Seize the opportunity in order to win.
Proper use of the Internet Thinking
"It is just a tool the Internet, just a way of thinking, and the more you want the user's system, the user standing on the value of consumption, stand on your chain process, you can help this chain What kind of value. "
Internet thinking applied to the market, it is ultimately connected to the "service" word. Apparel companies need to seriously consider how to provide more services, how to provide more convenient service, so that consumers can pay, so that consumers are willing to close.
Grasp industry trends
"A person dry, but a group of people, a group of people dry, but a team, a team dry, but a trend."
What is the trend, the new economy is a normal trend, the Internet thinking is the trend, the supply-side reform is also a trend ...... Shandong University School of Management professor Dr. Wang Desheng, said the trend is not reversible, the face of the trend can not be regarded as a scourge, but should be a positive response.
And under "Internet +" in the background, the apparel industry from product thinking to a paradigm shift in the industry under the new economic normality, carry forward the "craftsman spirit", improve product quality, focus on the customer experience, optimize the industrial structure, the Internet thinking, innovative marketing tools accelerate the pace of transformation and upgrading.
Always pay attention to user thinking
"Many examples tell us that the future of the domestic manufacturing enterprises, customers must have thought or called user thinking."
Consumers are people living in the community where the enterprise user thinking developed products, will greatly enhance the user experience, but also allow consumers to become actively involved in the passive, so the experience is becoming increasingly important.
Data show that 80 people nearly 210 million people, 90 people reached 210 million, the two groups together, the number of nearly 420 million. Therefore, the future of the main consumer market will focus on the 80, 90 groups, personalized, fashion, young state is the main feature of the coming period clothing consumer groups, from the customer point of garment enterprises to enhance the user experience of products and continuously the viscosity of the culture brand, brand culture fans, so fans become communicators reputation.
To achieve the ultimate strengths
"In the past the bucket theory called short-board effect, today's new barrel theory, you should strive to be the longest board to find out, take it to the extreme."
A highly competitive environment, an enterprise should go to make up the short board, speed, staff, allocation of resources is far too late, then how do? Up efforts to find out that the board quickly, put it to the extreme, this is the "new barrel theory."
In other words, the "new barrel theory" only the core plate, "enterprises should find the core of the DNA, your genes to achieve the ultimate." Analysis of the industry, the future of China's garment industry will be factory manufacturing good quality, good service dealers, the operating profit to service profit.
Seize the "mobile stores"
Today, a staff phone, which is an important access to information and shopping channels, can be called "mobile stores." Retail services through efficient tools, such as APP, etc., can help consumers learn about nearby stores, obtain merchant offers information, support online payment and to shop from mentioning the like; and can help businesses obtain goods / order / membership information management and customer label marketing accurate matching. Which allows companies to truly understand the needs of consumers, so that consumers feel better service.
