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The rise of emerging brands, bold "foresee" the future of the apparel industry!
[2016-04-20]

Future garment enterprises will change and what the trend? What change will affect the garment enterprises to survive and develop in the future? Consideration of twenty will lead you to think and predictable.Existing so-called "brand" and "arrogant", "luxury" will be substituted with new brand 


  

1. five years. Consumers matures, flat dissemination of information has brought the whole garment industry reshuffle, the Volkswagen brand, large and commercial activities will be replaced by new brands.

2. From the apparel industry trade era, the era of product return. Commodity price will enter a ultimate era. Consumers no longer pay for the excess premium.

3. After three to five years, China will be the rise of a large number of emerging brands, with 20 years ago, they concentrated on the coast rise of industrial clusters different. This is one of the brands distributed regional is not obvious, because they are emerging from the retailer brands.

4. simple clothing agents will disappear within five years, the upper reaches of the factory to the consumer revolution, the downstream buyers is a collection of shops counterattack. Two forces struggle, the changes brought about by the market and consumer demand system.

5. The garment industry channel level will be extremely compressed, factory to consumer infinite chain will be shortened.

6. The shop rents decline has become an inevitable trend. Application of Internet tools make it possible to self flow, Pu passenger advantage is no longer the only choice.

7. commercial real estate will have the ability to attract passengers to open the door of the shop. Commercial real estate will in turn depend on the ability to shop with super sticky powder, and even change cooperation.

8. The data flow and garment enterprises will become the most valuable possession of resources, who have more precise user resources, whoever occupies more market opportunities.

9. The garment industry in the next five years will become increasingly blurred boundaries, the rise of a collection of shops will break the old rules of the industry division, replaced by a population divided according to the main consumer.

10. For three years, do not really understand what their own clothing companies for services which the population is the most dangerous enterprises.

11. The method originally used gender, age, occupation, income and other factors as consumer division will be completely ineffective. Really distinguish between people as "intergenerational."

12. The garment enterprises at this stage of advertising, marketing will expire within the next five years. Consumer's core business is the arrival of a fan. Fans will not gather garment enterprises will be unable to move.

13. Who can go with consumers recently, with the formation of truly interactive consumer, will be able to succeed. Consumer loyalty will be redefined.

14. In the future, the clothing business innovation will become the new norm, in addition to the video itself, innovation, service requirements for innovation and more broadly.

15. "eye effect" will be in stores, clothing the ultimate marketing tool. The modus operandi of the apparel industry will tend to be more entertainment.

16. The future of the store in the dressing room, as art installations will be done, not just as a functional area do.

17. The future of garment enterprises, no matter what you set up barriers, will be copied to imitate only will not be copied it is "taste."

18. Change the apparel industry will become more frequent and diversified, the complete original traditional garment industry supply will be re-divided and defined.

19. Future clothing will not simply sell products places era of brand marketing is not just selling products, but also in storytelling selling culture.

20. The development of high-tech robots will replace human possible. This will be the next round of the fuse garment industry changes.


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