By 2015, China's textile and garment, apparel business revenue 2.20679 trillion yuan, an increase of 5.6%; total profit of 130.63 billion yuan for the whole year, up by 4%. Although the Chinese textile and apparel industry has experienced sustained and rapid development, still show a steady momentum of development, but unlike previously, the transformation and upgrading of the industry, looking to develop new power is growing.
Similarly, in the country, the challenges facing the textile and apparel industry is not small, according to the Chinese General Administration of Customs statistics show that in January 2016, China's textile and apparel exports of $ 24.131 billion, down 10.46 percent, down 5.52 percent year on year. Among them, the textiles (including textile yarn, fabrics and related products) exports $ 9.45 billion, up down 2.75%; clothing (including clothing and accessories) exports of $ 14.681 billion, down 7.23 percent year on year.
There is no doubt that the consumption upgrade is gradually changing the pattern of China's garment industry.
Consumer upgrades transition pressure doubled
Chinese apparel industry, "Thirteen Five" Development Outline (draft) suggested that "the industry into the Chinese culture, strengthen the construction of cultural industry, cultural soft power to shape the industry as the goal, the establishment of the modern garment industry culture system", "clear industry development path 'product - - brand culture' deepening, establish cultural industry development strategy "and is an important direction for the industry to enhance the added value, innovation and development. The China National Garment Association proposed that the next five years, China's garment industry transformation and upgrading of the core is to enhance innovation capability, is committed to the scientific and technological progress, the chain integrated innovation, upgrading and development of industrial clusters in the formation of these three points, lines, surfaces type development pattern.
"Great apparel industry, many manufacturers, many consumers, like a lot of demand, such a huge market, in many cases allow the industry transformation and upgrading of enterprises can not find their own direction and position." One of the apparel industry practitioners who expressed frustration.
R & D and production quantities only style garment enterprises over the years to adapt, for example, personality and fashion market demand has led to disruptive changes in R & D and production patterns. "Variety of small amount" mode lets garment enterprises are facing challenges and opportunities of a complicated situation. Currently, garment enterprises generally face rapid changes in consumer demand, diverse situation, and the rapid development of the electricity supplier, but also allow enterprises face diverse, small orders.
In recent years, in order to better adapt to changes in the market, the domestic garment enterprises have Case Nuggets "fast fashion", "light luxury goods," such as increasing. "Fast fashion" industry trend requires apparel enterprises to quickly track and even create market trends, product manufacturing and distribution, has also put forward higher requirements. "Fast development, quick to load and zero inventory cycle" model, is to make the domestic garment enterprises crawl newer and faster market opportunities. In addition, the domestic garment enterprises are exploring the brand is aimed at upgrading or even "light luxury goods" and other innovative upgrade path. Domestic brands are segmented to different levels of consumer demand. For example, children's clothing companies tap the consumer upgrade opportunities, from clothing manufacturing to the production of "happiness" - bring additional value to the product embodies the childhood fun consumers; business clothing business, the derived demand fancy consumer groups behind. In business it seems, is behind a consumer a complete consumption of the system, starting from the apparel consumption, will be able to cut into the broader market. "Light luxury goods," the direction of the top designers of original design, high quality fabric technology and niche products, such as clothing has also become a popular brand in the field, many domestic clothing brands involved light luxury market.
Changing situation in seeking opportunities defying journey
National Bureau of Statistics data show that in 2015 1 ~ November, clothing retail sales growth is lower than the growth rate of total retail sales of social consumer goods 1.0 percent, compared with the same period last year down 1.3 percentage points. Since 2013, the growth rate of total retail sales of clothing products has been lower than the growth rate of total retail sales, support the development of domestic industry underpowered.
Despite the different performance of different sales channels to achieve different degrees of growth, but the growth rate has slowed. According to the National Bureau of Statistics, China National Commercial Information Center and the China Textile Industry Association data show that the circulation branch fell 10.2,6.6 and 2.8 percentage points quarter of 2015; in 2015 the national hundred key large retailers clothing retail sales growth rate down 1.3 percentage points compared with the same period last year; the first three quarters of 2015, focus on monitoring the 45 professional market turnover growth rate fell 1.63 percentage points over the same period last year.
At the same time, since 2012, the clothing retail price growth slowed. Second half of 2015, prices of clothing slowdown trend is more obvious. National Bureau of Statistics data show that from January to November 2015, the national retail clothing prices rose 2.8% over the same period last year an increase of 0.4 percentage points. Clothing consumer prices rose 2.8% over the same period last year an increase of 0.4 percentage points. Pressure to upgrade the garment industry facing imagined.
"Thirteen five" first year, the China Textile Industry Association pointed out that "Thirteen Five" period is a decisive stage of completion of a comprehensive well-off Chinese society, but also by the Chinese textile and textile power to a power shift in the decisive phase. During the development of innovation should be the transformation and upgrading of the textile industry to achieve the fundamental driving force, coordinated development, green development is an important part of the construction of textile and power, open development and sharing of development is the basic guarantee and the pursuit of goals textile power construction.
Specifically, the innovation and development of China's textile industry is mainly reflected in the promotion of optimal allocation of resources, foster the development of new impetus to expand the development of new direction; adjust the coordinated development of the regional structure, corporate structure, industry structure of the most important is reflected in the promotion of regional, industry downstream industries and the coordinated development of medium and small enterprises on the chain; green development is reflected in a comprehensive conservation and efficient use of resources and to increase the environmental protection efforts; open development reflected in the full use of the national strategy to speed up the layout of the industrial chain in the world, promoting the optimization and upgrading of export trade; sharing of development is mainly reflected in the transformation of industries and enterprises, from production to production and service, the textile industry to continue promoting employment and beautify people's lives play an important role. Specific to the apparel industry, the manufacture of Chinese garment industry must speed up information technology, industrialization and service process. The information technology revolution in the ascendant, the garment industry to continue to speed up the production process of intelligence reform, carried out flexible production, quick response. That is, the garment industry must accelerate the process of the whole industry chain.
With the advance of information technology, originally part of the manufacturing industry or the content of links, separated and gradually form an independent industry, and more specialization, scale, efficiency-oriented, which is "a service industry, service industry-oriented." Through personalized and customized design solutions to promote services guide fabrication of advanced formats and business models, expanding the product features, and improve transaction efficiency, meet deep needs.
Industrial service-oriented, will promote the development of dynamic innovation, industrial organizational innovation, business model innovation. We look forward in the clothing industry or internal differentiation from the outside to enter the industry, the formation of a new batch of information, logistics, finance, culture and other specialized services of business or enterprise platform, which can accommodate and guide a new consumption trend clothing.
