These entrepreneurs are concerned, O2O is the "Internet +", can be subject to the national strategic level of recognition of the industry's development is a milestone event.

At the same time, still in the difficult transition of traditional enterprises have become more anxious, and last year's "Internet thinking" do not understand that the Internet penetration barbarians are each traditional industries, this year out of the "Internet + "in the end to add" what "how to" add "and unaware.

"Internet +" maximum value in connection

The concept of "Internet +", and Ma's understanding of "Internet +" strategy is the use of the Internet platform, the use of information and communication technology, the Internet and all walks of life, including traditional industries combine in new areas to create a new ecology. In this understanding, "Internet +" is a very broad term, any way can the Internet with the depth of integration of traditional industries can in fact be regarded as "Internet +."

O2O mentioned above is only "Internet +" branch concept, the current round of the underlying architecture of the Internet as a new business revolution for the imagination of human society will likely surpass any previous industrial revolution.

Traditional businesses, should be grateful to this Internet age. Veterans that the "Internet +" The biggest value is the "connection" with the user enterprise pulled the same level, enterprises and users no longer need to cross dimensions of communication. In particular the arrival of the mobile Internet era of 2014, is the original 8 hours on a seamless connection to a PC 24 hours a day. This connection it is unbounded, in theory, as long as you are willing to your customers anywhere in the world.

In addition, the Internet also gives businesses and consumers a more cost-efficient and more opportunities to connect it to circumvent the traditional space as a link to the business community for the loss of resources and inefficient use.

"Internet +" and "three minus one plus"

Traditional businesses, veterans believe that the so-called "Internet +" should do is not an addition, but subtraction. Here I propose a "three plus minus one" concept. Save product refers to three reductions, reduced marketing channels, minus one, plus one plus means service, and here I take the case to the retail explain. Chose the United States, not only because it represents a new model to the traditional retail electric providers transformation, namely shop network integration "store provider" model. But also because it was recognized as the successful transformation of the retail giant, its online store Gome Online became the B2C electricity supplier market, a number of dark horse in 2014, ranking from tenth to squeeze in about five to become second only to Lynx, Jingdong, Suning, the fifth-largest electricity supplier platform CD products will be later.

"Less product": Save product line

First is that "Save the product." Today's traditional business in the Internet age is facing one of the biggest pain is that the product can not be sold, why not? The fundamental reason is that the ultimate product development is not enough, can not lead to the user's screaming. Why the ultimate product is not enough? Here are many reasons, including the lack of Internet companies in an important position, that is user-oriented product manager role, often behind closed doors product by engineers imagined out how such products can be welcomed by users . There is also a very important reason is the product line too much, lack of focus. If it is placed in the presence of the traditional channels and barriers to competition in the threshold may affect also not be great, but when you are faced with the Internet all sides of the enemy, the lack of focus on the core product may become your biggest short board, this is why millet began to focus on doing only a cell phone product causes.

In the "Save product" on this, many traditional companies to do the Internet mistakes that competitors considered too strong, often do not dare to come up with their own self-confidence of the most competitive products to promote, but another way, there is re-development but the difference uncompetitive products. An important factor in the success of the United States is the online meeting "Save products", although the development of the whole category, but not all hands, but its best at the retransmission force most advantageous appliances 3C category, through an open platform and other industries leading companies for strong cooperation, the introduction of the gold car, clothing department store, art, the United States home, financial instruments and other special categories. This strategic direction from earnings momentum and performance data, is on the right track.

"Save Channel": cut off inefficient channels

Come to talk about "Save channel." Save channels referred to here is focused channels, cut off inefficient channels. Traditional channels of commercial competition in the field is more dependent on the resources of space, such as supermarkets, stores, etc., required to build these channels a long time-consuming, inefficient, basically it relies on Rendui out. And similar exhibitions, newspapers, magazines, television and other user groups and a touch of coverage rate is relatively low. The age of the Internet, because the added dimension of time, business users interact with the scene is widened, the original can only offline is now online to be a relationship. Today, 70% of Internet traffic control in the hands of the Big Three BAT, in general, more focused and more online channels, and the focus on a few main channels and cut off those who take up a lot of resources and time costs, labor costs the channel is very necessary.

Traditional Internet-based business blindly, regardless of whether they fit the "ism", a comprehensive strong push their own information on the Internet, is clearly not the most desirable. Smart traditional enterprises, should find their own path in conjunction with the Internet.

"Save": the organizational structure deformation, to stimulate innovation

Then he said, "Save people." Less people are not to be laid off, but to establish a new organizational structure suitable form the Internet. When your team needs to make an electricity supplier marketing costs need to cover a chapter N, N-go process, a couple of weeks to get the money when, when your sales team how to complain about the low quality of Internet customers, when you when the reseller channel throughout the country boycott the Internet customer, when you want to improve the supply of a product specially dedicated Internet users found the existing product line can not afford to adjust your business takes a self-revolution. Whether you good product better service and inefficient in the Internet age is fatal, because every minute may run out of a new enemy from behind. In the Internet era, the original looks efficient traditional business have become extremely inefficient process design, originally appears to be the biggest advantage of channel resources has become the stumbling block bound by your change.

Ship does not turn around, the Internet companies face uncertain times need to do is to build fast assault ships, and must be independent from the mother to survive, and not attached to the original channel business system, exists only from the mother, it suffered resistance is minimal. Gome online today run so fast very important reason, on the one hand because it is not attached to an independent legal entity under the United States line channels, there is maximum freedom on the development and business strategy. On the other hand, online business team needs to adapt to the Internet, widely promoted within the "quick action, collaborative innovation, everyone is a CEO" of the corporate culture, organization and use of small micro honeycomb effect, the transverse cross-sectoral communication, rather than longitudinal reporting, all decisions and processes to shorten. Control the number of participants for each core project, the project leader at the same time to a lot of authority, able to mobilize all resources to support the company, and he has a strict incentives to achieve fast and efficient.

"Plus services": consumer-oriented solutions

Finally talk about the "plus services." Traditional enterprises in the move to the Internet will often go through two stages:

The first phase of the channel is by price to win to seize the market.

The second stage is a service, the Internet brings more and more transparent business competition, consumer decision-making initiative is growing, the future of the business community must be consumer-driven business world, which in fact is what we often understand the C2B.

To provide consumers personalized or set of solutions, rather than simply a product, which is the main direction of this model. Services will certainly become a traditional corporate Internet platform competition in the main battlefield. Gome Online is how to add the service? To know the pain of home appliances 3C products mainly logistics and distribution, installation and after-sales service. Speed logistics experience has been one of the biggest advantage Jingdong, Gome online in logistics has also launched a three-day delivery and timing of strategic Jingdong staring.

Conclude that "Internet +" is not a new word, whether you did to the Internet are there, only to embrace traditional enterprises to experience the changes it brings enterprises.