In 2016, the clothing enterprises to focus on three aspects: practice their own internal work, comply with industry trends, seize the tuyere of capital. These three things of the trinity, promote each other under the same development logic.
Results recovery continues, continue to deepen the transformation adjustment
Search on February 17, 2015 annual results letters, letters, according to the company in 2015 net profit of about 200 million yuan, up 62.12% from a year earlier. Business revenue of 1.983 billion yuan, up 51.85% from a year earlier. Found in 2015, said the company terminal rapid sales growth, at the same time, strengthen internal management, control the related cost, make the cost increase less than the increase of business income, make a larger profit growth.
Septwolves released on February 2, 2015 results letters, according to the company 2015 annual business revenue of 2.46 billion yuan, up 3.02% from a year earlier, since the 2013 results for the first time since the decline in growth. Net profit compared with the 290 million yuan a year earlier is still down nearly 6%, to 270 million yuan. Septwolves, said revenue growth is the main reason of the new business of this company was started in the second half of 2014, the business contributed more revenue. But this business gross margin is lower, so during the reporting period profit contribution is small. At the same time, the company is still in the wholesale mode transformation and adjustment of the reform process, the original business revenues and profits are affected.
Pathfinder in analyst meeting a few days ago, according to the disclosure of the meeting record, pathfinder, said extensive high-speed growth stage of outdoor industry has been developed from the past to continue to deepen and health adjustment stage. Domestic outdoor products industry in the future will be slowly out of the early stages of dominated by shoes clothes, into the outdoor culture, market segment, specialization of connotative growth stage. As outdoor industry listed companies, explorer view from a certain extent, reflects the development direction of the outdoor industry. Performance, pathfinder overall revenue of about 3.76 billion yuan in 2015, up nearly 120%. Travel services sector revenue accounts for about 52% of the total amount of revenue, revenue accounted for about 48% of outdoor plate. A slight drop in net income from a year earlier.
From the perspective of the clothing enterprise performance letters of launches, under the circumstances of economic slowdown, many clothing enterprises 2015 single isn't "ugly", or even grow is realized. Adjustment in 2016, the clothing enterprise transformation, establish model, consolidate the advantage of development will continue.
Further overweight children's clothing, such as hot industry
Recently news, peacebird established the children's clothing business, its children's wear brand Mini Peace from peacebird menswear, independent development of children's clothing business. It is alleged that the Mini Peace children's clothing retail sales in 2015 reached 400 million, up 104% from a year earlier, the number of stores to 400.
On children's taste of peace more than a bird. In a few days in coming years will be in Hong Kong jiangnan cloth, its children's clothing business growth also quite rapidly, allegedly jiangnan cloth's children's wear jnby by jnby overall sales performance in more than two years has dominated jnby about 25% of the women's clothing, and approaching its profits jnby women's wear.
These messages may further stimulate garment enterprises overweight children's clothing market. "Comprehensive two foetuses" policy in 2015, has exploded industry capital market expectation and enthusiasm for the infant child. A-share capital market is A typical two concepts apparel stocks, such as semir clothing, lancy shares, beauty culture and second new blonde rabbi, both in increasing investment in children's clothing market. In addition, Smith barney costumes according to plan's two children's wear brand Moomoo in two years and m xi di stores drive from now more than 400 to 1000. And 361 degrees, li ning, xtep, anta sports brands are already involved in children's clothing market, tao brand Korea clothes, seven space space, language, etc are introduced at the beginning of their own children's clothing brand. Can be expected, children's wear market in 2016 will be wars.
The fierce competition in the children's clothing, such as hot industry, not lack of money, not lack of market, no shortage of policy, need operation of true kung fu. Nowadays the main children's clothing consumption in young middle class as the main force of a new generation of parents, it is not easy to want to please them. Need clothing capital to abandon this short-term "make money" thinking, establishing its own business model, not for chasing hot spots, dashing blindly and avoid before appeared in the field of adults "homogeneity" situation, eventually discarded by consumers. Children's clothing market also can be expected, the future will present competition upgrade, frequent differentiation, the situation of m&a integration, this is the law of the industrial capital. , overweight children's wear clothing enterprise should establish its own development strategy to form its own brand positioning and development patterns, they can better in this hot market dug into real gold.
Seize the capital market expansion tuyere
February 18, and fashion footwear co., LTD. Guangzhou days listed in the Shanghai stock exchange, opening harden. Became an enterprise land capital market of women's shoes. Media observation and fashion results from heaven itself, day fashion prospectus disclosure, company operating income in 2015 is expected to flat over the same period of last year, compared to net profit fell 10% from a year - 10%, think day and fashion market performance are suddenly turn hostile, why also can go public?
Because of the capital market the wind has changed, mark is in the reform. On January 29, a spokesperson for the commission said in a routine conference, for a long time, to the question of the issuance of decline in corporate performance during the reporting period the CSRC focuses on whether declines cause a downturn of the issuer does not meet the requirements for the issuance, focus on performance reason whether full disclosure, risk is fully revealed. As long as it doesn't affect the distribution condition, and fully disclose fully revealed that can't be a substantial obstacle to an initial public offering.
More reasons behind this is that paves the way for registration system, the development of direct financing, the development of a multi-level capital market, let more capital power economic transformation, to the gen, avoid a hard landing. In a word, more garment enterprises and capital contact way, more broaden financing channel, the combination of industry and capital between level will be further deepened, combined with more diverse. For example, more and more listed companies and set up "listed companies" PE industry mergers and acquisitions investment funds. The media statistics, as of the end of January this year, already 45 a-share listed company announced plans to set up industry mergers and acquisitions funds, compared with the same period in 2015 the number of 21, year-on-year growth of more than 1 times. There are clothing company. On January 8, 2016, the United States culture's announcement, the company plans to 50 million yuan investment with self-owned capital of zhejiang culture industry growth fund (limited partnership), the scale of fund raising to formulate is 5 billion yuan, for the new media industry to invest, network culture industry and other fields.
Make an issue of, for example, in the new three board. On February 16, shanshan co announced that subsidiary hunan shanshan energy technology co., LTD. (hereinafter referred to as shanshan energy) has been officially listed on the new three board on the same day. On January 11, in addition, the blonde rabbi announcement, the company is planning investment co., LTD., wuhan Jiang Tong animation media ownership, public announcement, according to the cooperation with each other Jiang Tong media animation production companies, increased its plans to introduce investors and listed on the new three board application. The new three board has become a important platform for the capital operation of listed companies. Besides, there are also strategic emerging at plate? Expect it is a capital of all stripes, ready to "make" stage.
Practice their own internal work, comply with industry trends, seize the tuyere of capital
During the Spring Festival in 2016, everyone hope that monkey line hon (monkey), monkey making a fortune. Spring is observed in China, from the three aspects of the apparel industry in 2016 development dynamic observation, the three aspects should be the trinity, mutually promote, is the enterprise, industry and capital market respectively, under the same development logic.
In the enterprise itself, the transformation and upgrading of garment enterprises continue to deepen, performance in recovery, and showed the trend of differentiation, and behind it lies in the clothing enterprise through transformation of continuous adjustment, have begun to find their own model of development, integration of its own advantage resources and core business, this is the foundation of enterprise development. On this basis, the overweight hot industry, investment diversified economy, increase the new profit source. And with financial era, capital market expansion tuyere hits, regardless of clothing enterprises active or passive, will be enveloped them, the right attitude is to the spirit of "industrial is king" dance with capital. All this, is to seize the time and the economic structural adjustment of new catalytic kinetic energy, promote the industry and enterprise to do strongly does. In 2016, we believe that opportunities will be greater than challenge!
