Conjecture 1 Pressure will continue?
For the past 2015, many companies use "winter" to describe.
Indeed, in the industry is facing the transformation and upgrading, to adjust the depth of the environment, bid farewell to rapid growth of the garment industry, in the face of sluggish consumer market within and outside the environment, in 2015, flies are not easy.
This year, the industry growth slowed down very significantly. January to September last year, garment export amount and growth rate of export volume decreased by 13.31% and 12.78%, above the domestic quota units clothing retail sales growth fell 0.9%, above-scale enterprises output growth of 1.84 percent decrease.
Faced with continuing pressure on the development of the industry, the garment industry's future development will show the following characteristics - continued weakness in economic trends, will make even more severe export situation; the pressure of RMB appreciation, higher overall production costs, will accelerate international orders transfer trend, small and micro manufacturing enterprises will face greater challenges to survive; the weak international market will lead to more and more enterprises begin to focus on the domestic market, through innovation to meet consumer demand, to seize the domestic demand will be the development of the industry's new power; the development of the industry will be further differentiation, has the advantage of industrial chain resources and a strong innovative garment enterprises, will continue to show good momentum of development, and the lack of innovation, low value-added products, integrated companies will be less competitive Market eliminated.
In this regard, increase innovation and investment, reconstruction core strengths, close to the consumer market, will become the garment enterprises should continue to focus and deep problem in 2016. In the case of sluggish environment, it is also the apparel industry restructuring, optimize resource allocation, focus on product innovation, reshaping the competitive advantage of a good time. From this perspective, the development of the current pressure on the industry's future sustainable development is a good thing.
Conjecture 2 is the burden of social responsibility or competitiveness?
The deteriorating ecological environment, so that the functions of organs, social organizations and the public continue to increase their focus on environmental issues.
In order to solve environmental problems, the state introduced a series of policies to increase the production of green enterprise management efforts. Meanwhile, the state environmental protection standards, the regulatory review of the situation was constantly tighter, many NGO organizations and various research and social activities, to increase the intensity of corporate environmental issues concern, NEO organize corporate social responsibility report released In the public and the media attention upsurge unabated. At the same time, with the rising consumer awareness of environmental protection in recent years, consumers shopping, but also more likely to choose social responsibility and environmental protection has done a better brand and products.
Environmental and social change consumer market to the enterprise, higher production requirements, but also to bring new opportunities for business development.
With environmental protection to become a global topic, a business can truly practice social responsibility and environmental protection, has become its ability based on the new competitive market. Last year, Wal-Mart Asia Regional Director Fan Sijiang global security department said its selection of suppliers in addition to the cost, quality and other assessment factors, the gradual increase of the cooperative enterprise production safety, environmental protection and other social responsibility considerations.
Social responsibility has clearly become a focus of competition under garment. In the construction of social responsibility aspect, Southeast Asia and other emerging regions in terms of processing compared to China's garment industry has a clear advantage. Relying on good industrial base, advanced production and management level and higher labor quality, local clothing enterprises in the practice of social responsibility have obvious advantages, and has begun to take effect. In many industry view, social responsibility is not only in line with market requirements for future consumption, but also manufactured in China under a competitive advantage.
Guess how + 3 Internet industry?
Last year, the State Council announced the "Made in China 2025" national strategic planning, requirements through local manufacturing by optimizing the integration of resources, use of the Internet + other advanced techniques, reconstruction of local manufacturing advantages, promote the manufacturing industry to upgrade.
For always been highly market-oriented garment industry, which through the "net" to respond to changes in the business environment has already begun. With the growing popularity of online consumption in recent years and continued to rise, more and more clothing companies began to re-examine the online channel, from simple to digest inventory into specific consumer groups online launch the product through online channels series. Now, every year, "double 11" online shopping festival has become an important period of many garment enterprises boost annual sales performance.
But the Internet + is not a simple online shopping, how to take advantage of this emerging technology, close to the market to help companies better understand consumer trends, is the core issue holds many lessons for garment enterprises to focus on.
In this regard, through the large online and offline data collection across channels, client-structure analysis and product consumption survey, so that more and more enterprises begin to sort out and find their own product research and development direction and business operations. Such as online brand high Vatican, on analyzing and interpreting customer data through their own in-depth, product design and development, and achieved good sales performance.
In addition to large data collected, using the Internet + the transformation and efficient management of production lines, it has also become an important direction of the clothing industry in China 2025 promotion.
Many men's business development effort in the custom business, while the transformation of the original production processes, build efficient customized industrial 4.0. For general garment processing enterprises, face higher overall costs, lack of value-added products present situation, many companies have also increased the introduction of Internet technology to create rapid response supply chain system, timely response to customer needs, through product development ability and quality improvement, and strengthen competitive advantage in the market of self.
Remodeling manufacturing, not only in China but also in Europe and America and other developed countries an important future strategic plan. Faced with the current internal and external market environment, using the Internet + technology to promote the transformation and upgrading and reconstruction of manufacturing advantages, will be the future development of the industry must adhere to the direction of development.
Commercial articles
Reconstruction conjecture pattern hares electricity supplier?
Ali hand from Suning, Jingdong injection Yonghui began, had potential, such as fire and water, the major electricity suppliers have to move forward together, with each other advantages, mutual benefit. This mode of hares, or will become the new norm 2016, and this change will push electricity supplier structure remodeling.
From the future trend, Ali and Suning expected after the effective hand is substantial, namely to achieve synergies at the service line and line sharing traffic. Short term, the value of Suning's contribution is more obvious, because the lack of Suning online traffic. But in time, Ali service increment will appear, because the relative emptiness under Ali lines. And all this on the premise that effective Ali, Suning two styles are completely different companies can really achieve interoperability collaboration.
At the same time, by the electricity supplier giants stimulus, the United States, Dangdang and brightest small electricity supplier will also make a choice. If they can not open their minds to find coalition, quickly and effectively integrate in the future competition in the electricity business, Jingdong + Tencent, Ali + Suning, sufficient to form a dominant duopoly competition. The current look, still have certain advantages commercial players, it will be difficult to have a future development of electronic business space.
Conjecture 2 mode in order to allow the integration of self-help department?
Under the mall and electricity supplier double whammy, traditional department store model increasingly difficult to adapt to new consumption patterns and spending habits, how to get rid of the inherent mode of thinking and is the main theme of 2016.
How to save themselves? Department stores need to take the road of integration, no fusion, no future, on the one hand is the integration of multi-format, on the other hand is a full integration of online and offline channels. In the process of integration, we should pay attention to consumer demand, increase service to consumers. In other words, the future of department stores need to "management of goods" to "business customers."
Multi-format convergence trend is actually conform to customer needs arising from customer needs a one-stop service, which prompted fusion department store formats. For example, just announced a new development project in 2016 Wangfujing Department Store said that the future development strategy that is fused supermarket format, format and Outlets shopping center format, the discontinuation of a single department store format stores. As early as in the department store industry pressure eve, Shanghai Bailian been the focus shifted to the development Outlets shopping center formats up. Currently, there are five Brilliance Outlets stores, growth in operating results and ROI are much better than department stores.
Conjecture 3 brand expansion only capital is in charge?
ELLASSAY successfully listed from the beginning now "broadcast: broadcast", "DAZZLE (earth element)", "La Chapelle (La Chapelle)" has entered the pre-disclosure process. In addition, the bird of peace, security being, Masifeier, Xin He, than sound Leuven brands are queuing up in front of the IPO, and has been listed before the plus Long position, Ludwig Nasi, etc., a few domestic garment industry large well-known companies are expected to gather in the capital market. In addition, there are some brands in the planning of the road three new board listed. In 2016, the capital markets or hand clothing brand will bring more consumers expect.
In La Chaux-de Bell, for example, the strategic expansion of its high-profile plans to become the industry focus, and in a short time become the women's market sales typical. Only time will return to Hong Kong a year A-share market, more robust domestic women's market in order to continue to expand sales territory. According to its prospectus, La Chapelle planned landing Shanghai Stock Exchange main board, and to raise funds 1.64 billion yuan. Among them, 1.56 billion yuan for the expansion of the company's retail network, an additional 80 million yuan for the new retail information system project. Some analysts said that with the company's retail network and expanding business scale, the needs of the company to further enhance the comprehensive management capabilities, the return of A shares to help La Chapelle good control of the supply chain system of large-scale retail network of wholly Direct channels under the management of collaborative development and online and offline.
Landing A-share market for the apparel brand to bring more can be depicted blueprint, even if ultimately become the prey of capital or capital hunter doubt. Brand enthusiasm for investment in capital markets is always increasing, because with the assistance of capital operation, brand transformation, cross-border, upgrading have become more emboldened, the brand itself has added some new life of hope.
China National Commercial Information Center, deputy director Cao Lisheng:
Department stores are not "dead"
Expert opinion
Department store merchandise sales from brilliant to low wilt, although there economic downturn, the rapid growth of online shopping, consumer behavior changes significantly affect the objective factors, but the main reason is also based on the department store industry itself. Its business model is no longer suited to the market changes, the service concept has been unable to satisfy the new needs of consumers, business has been out of the nature of retailing. Therefore, the department store industry to survive and develop well, it is necessary to speed up transformation and innovation, return to the retail nature.
Transformation and innovation, to establish the basis for the development of the department store industry the confidence to believe that our industry will not die department, our department stores there is a great development of the market. Judging from past experience, the department store industry, the development of shopping centers are accompanying the growth of the middle class and development. At present the number of middle class population is still relatively low, but with the country's economic stability and rapid growth, China's middle class is accelerating growth. This aspect means to improve the overall spending power, on the one hand means increased tourism, culture, health, leisure time, which means that the industry will increase the department store, shopping needs.
Online shopping in the retail business and the consumer, but is more than a channel, online shopping can not represent the entire retail industry, can not meet all the needs and experiences of consumers. Nearly two years of rapid growth of online shopping, not because of how strong the advantages of online shopping, but because the store shortage in commodity prices, experience and so on. Future purchases will continue to be the main channel of the store. Currently online shopping growth in rapid decline, is expected to physical goods online retail sales in 2016 will drop to 20 percent or less.
Department store industry to healthy development, we must supply innovation and innovation experience. The central government has proposed to strengthen the supply side of the reform, the release of the new requirements and create new supply. At present, although the vast majority of China's consumer commodity oversupply, but with respect to the continuous improvement of expanding the middle class and people's living standards, lack of an effective commodity supply, product quality, and low cost, unsafe, inconvenient, not green, etc. issues still outstanding. Apparel department stores such as the current high commodity prices, and online clothing prices are relatively low, but the majority of poor quality, and the middle class income, consumption ability to adapt good price apparel goods is lacking. Therefore, the department store industry is imperative that the rich variety of goods go up, shorten new product (paragraph) shelves cycle, provide effective supply of goods. Reasonable price, rich new merchandise is to give consumers the most fundamental experience of the most basic, the most essential factors to stimulate consumer desire to buy. In commodities, while providing effective and innovative experience, by selling lifestyle, selling experience, further enhance the expansion of consumer goods experience. To this end, the department store industry to Direct, straight brand change, control pricing of commodities, implementation and suppliers form a joint venture enterprise, but also innovation and joint ventures, the main purpose is to reduce commodity prices, variety, shorten new product (paragraph) shelves cycle, enhance the experience. Development of shopping centers, but also to solve the above problems, the restaurant, culture, entertainment and other formats attract passenger traffic, effectively transformed into clothing and other consumer goods.
He gifted international brand Investment Management Co., Ltd. President Yang Dajun: was "potential" who in the world
Expert opinion
2015 is exhausted plus noisy year, the entire national economy malaise, GDP continued to decline, bringing the sluggish domestic demand, overcapacity. If 2012 to 2014 under our pressure garment enterprises are still struggling with inventory, surplus in 2015 is a question of survival requirements. One side is a traditional industry in serious difficulties, the other side is the hot growth of the Internet, the Internet can save what is traditional manufacturing, or traditional industries can board the express train speeding Internet, we can not be conclusive. 2015 brought more to confuse and distress.
The rapid development of fast fashion with the facts tell us, sluggish demand growth can create miracles. Past success of the extensive growth mode has become the biggest obstacle to development, we have been manufacturing capacity, but never considered the industry as "creative industries" manufacturing "lifestyle." After 60, 70 after the consumer we are still capable of "cope", but after leading the consumer mainstream in the next five years 80, after 90, to what means to "flicker" these "self, emphasizing personality" became the dominant group your customers?
Our garment enterprises have lost their "orientations" The ability to forget the nature of the fashion industry, "who in the world got the upper hand." Can not grasp the changes in market demand can not grasp customer needs.
Chinese customers' needs have been met from the "quantitative" to the "quality type" transition, now is the "personality + cost" of the emotional needs of the times. The rise of fast fashion ZARA, Uniqlo is not accidental, the changing needs of the global economic downturn is inevitable, let the Internet faster, but we did not see or did not care about this trend, but just blindly imitate a result, it can only become passive.
Return to the essence of the fashion industry, focusing on Customer, Chinese garment industry opportunities definitely exist. From manufacturing to wisdom made it is to change a way of thinking, changes in the business model is, it's not just follow the trends of technical problems, but strategic way enterprises to adapt to changing future needs.
Internet has changed the shopping habits of the apparel industry, the past is the brand communication, but also the flow distribution methods change, social topics and past simple spokesperson, CCTV advertising bombing is completely different, because, in the past era is a "sell" products age, future, and now it is the era of customer consumption decisions. Through interactive so that customers take the initiative to spread the new method is the branding. Internet did not subvert the apparel industry itself, the clothing industry, it takes a deep understanding of the Internet, with the characteristics of the Internet, increasing the demand for seamless, this process is very difficult, but only a matter of time.
2016 summary of the future, not only have to grasp the "trend" capability, determine opportunities exist, but also have the ability to harness the Internet to determine the brand value of existence. Future and present, who mastered both capabilities, who will lead the future of Chinese clothing.
Style sheet
Conjecture 1 from selling the brand to sell lifestyle
By 2015, many luxury brands have opened a restaurant. December, opened in Shanghai Huaihai Road, the world's largest Muji (MUJI) flagship store in addition to the sale of unusual products in China, opened a cafe in particular; July, Gucci (Gucci) in Shanghai opened a restaurant 1921Gucci ; June, Burberry (Burberry) flagship store in London's Regent Street, a split-level space for expansion, to fight the brand's first coffee shop; April, Vivienne Westwood Café world's first coffee shop in Shanghai K11 Mall ; March, Ralph Lauren (Ralph Lauren) in New York City's Fifth Avenue, opened a restaurant called the Polo Bar.
By 2015, almost every month there is a luxury brand to open their own restaurants, and business of these shops is a better than one. It is understood that since the opening, Gucci and Ralph Lauren family's business is extremely hot restaurants, and also more than a few weeks in advance reservations can feel their home cuisine.
The major luxury brands have set foot in gourmet dining community, purpose is to allow customers to make their stay more in the store brand. These luxury stores in restaurants, cafes, and indeed played a role gather popularity, the customer will therefore not only more shopping while in the store, but also so much of a reason to go to the store shopping. More importantly, these restaurants have become the next alternative line consumer brand experience stores, selling all categories of life become a new landmark. The future may also be more intelligent terminals with combined business model to promote the brand new round of changes.
Conjecture 2 follow the trend set foot on the road Smart
2015 the most noteworthy of intelligent products, absolutely to the number of the famous Apple Watch. Surely we all remember the famous model Liu Wen once worn Apple Watch boarded Chinese version "Vogue" cover, Anna Wintour, Karl Lagerfeld and other fashion leaders have appeared wearing it in public.
Since listing in April 2015, Apple Watch successfully broke into the fashion world from the science and technology circle, from a full tech watch became the most fashionable watch year. This is no small threat to the traditional luxury brand watches, although many of the traditional watchmaker said, and do not care, but the threat of its existence is still underestimated. As the world's largest watch maker Swatch Group (Swatch) joint investor Elmar Merck in a media interview, Apple Watch have existing traditional Swiss watchmaking industry and related work have a very large pressure. Also LVMH Group CEO of TAG Heuer Tiger said, to unite Google launched the first smart meter to challenge Apple Watch. And since Apple Watch released, IWC, Frederique Constant, Montblanc, Tissot, Tag Heuer and other brands are also scrambling to launch its own brand's first smart table. But with Apple Watch is different, these traditional luxury brand launched smart watches are retained its traditional design, mostly just in the table to bring technology into the science and technology to achieve intelligent functions. Sales from the market point of view, in addition to TAG HEUER priced at $ 1,500 smart meter sold almost out of stock, the other luxury brand launched smart watches sales were mediocre. It seems that the traditional luxury brand watches launch smart meter products, the purpose is not just to counter the threat Apple Watch brought more is to follow the trend of expanding a new product line. TAG Heuer with Tiger, for example, the appearance of a traditional luxury watches smart meter, or can consumers take the initiative to accept.
Conjecture 3 take the "Beauty Express" contrarian growth
Economic slowdown in the luxury market and the major luxury brand bags, clothing and accessories for the obvious, but Beauty for luxury brands but they can buck the trend growth, which makes luxury brands have to invest in their eyes higher profitability, growth Faster Beauty fields. According to statistics, in 2015 there are a lot of luxury brands began to overweight the US cosmetics market development. Chanel (Chanel) opened France's first Chanel perfume and cosmetics stores in Paris, the most prosperous Marais. September, Hermès (Hermès) opened the world's first perfume store in New York and digitized. August, Burberry (Burberry) Beauty retail stores (Beauty Box) have settled in China, Hong Kong, Shanghai, the brand Beauty and retail concept for the first time to the Chinese market. Christian Louboutin for the first time since last year's launch of the popular series of nail polish, lipstick products introduced this year and then to win. There Miu Miu (miumiu) in August last year also released fragrances, Christian Dior opened a lot more is to add Beauty Shop. The reason why so many big names get together to Beauty industry, because optimistic Beauty huge market potential. According to Barcelona EAE Business School published a report on global Beauty industry sales show total global sales in 2014 amounted Beauty products $ 36.5 billion, in addition to Spain and the District of Columbia in recent years, the performance of Beauty product sales are continued to rise. The average annual growth in the range of Chinese Beauty market maintained at 13% to 15%, especially cosmetics market in recent years, nearly 50% growth is undoubtedly the driving force to promote the development of the whole cosmetics market. According to industry analysts, compared to other categories of products, the luxury brand of Beauty products are generally priced relative to "the people", is regarded as a luxury brand of the "Getting Started" products, with strong coverage and user nurturing ability. Thus, in 2016 there will be more big-name or another overweight Beauty industries.
Conjecture 4 luxury "shock" busy bailout
2015, with Cartier (Cartier) in China officially opened electronic business platform, Kou Chi (Coach), Burberry secondary stationed Lynx, TAG Heuer settled in Jingdong, Chanel (Chanel) announced a collaboration with electricity suppliers sell accessories, but also There Celine (Celine) also joined the online selling bags of brand camp. Electricity supplier once scoffed luxury giants scrambling to announce "net", which acts both upset sluggish performance ahead of the layout, or brand strategies are clear to the electricity supplier will become the next luxury brand in the battle one. Can be bought for 46% of annual global luxury goods of Chinese consumers, the giants there are sufficient reasons for its coveted, because 70% of Chinese consumers overseas travel and cross-border electricity providers to complete consumption. Despite last year in April, with Chanel, Gucci luxury brands, led by price increases domestic prices set off a wave of abroad, hoping to narrow the spreads against purchasing. However, according to "China Luxury Report" shows: This year the traditional domestic luxury retail continues to suffer heavy losses, Outlets and online shopping has become the largest growth. Chinese luxury goods market accounted for by the 2014 global market share of 11% to 10%, but in 2015, 78% of Chinese consumers of luxury goods consumption occurs outside. According to the survey, 40% of consumers buy luxury goods are purchased by relatives and friends travel abroad era, 30% of consumers purchasing through the online trading platform, only less than 30% of consumers in the domestic luxury goods stores to buy. Changes in consumer channels, one showing the end of the era of conspicuous consumption of luxury goods. On the other hand, the way of luxury electric providers in China and, indeed, because of the integration of the traditional retail model and benefit from online sales. Such as Mulberry (Mulberry), began last year to strengthen the online and offline sales channels with the opening of online purchase, extract the line service revenue rose 20 percent. While Burberry is against the construction of a series of digital and electronic business platform, and returned to New York digital marketing research firm L2 published the first list.
Conjecture 5 big return of the true face
Fendi (Fendi) brand announced last year will return to the "ultra-premium" positioning. In discounts and fast fashion rampant moment, emboldened from Fendi has already broken one billion euros in annual sales mark. As early as in 2014, Fendi began to return to the layout of the location. In July 2014, with the fur started Fendi held in Paris couture show, first named "Fashion furs" of. In addition to the primary prominent brand handbags accessories and fur flagship product, also launched a plan to return to the birthplace, by investing heavily in Italian descent prominent brands. Last October, which is located near the new headquarters Roman monument also officially opened.
Fendi return with different high-end, high-quality leather handbags known Mulberry has tried to brand positioning in the high-end luxury line, the launch price of £ 1,000 or more bags, but in the end due to a profit warning caused, will be forced to re- Back light luxury positioning. Similarly, in manufacturing as well as to emphasize the origin of Burberry. Last October, Burberry invest in a new manufacturing plant in Leeds, the part of the brand's most classic trench coat moved back to the UK. In addition, Burberry plans before the end of 2016, phasing out on behalf of the three series of high low-end product lines, and income attributable to under one brand. This approach is to allow consumers to better understand the value of the Burberry brand, emphasizing the design and development in London, it will help strengthen the British roots of Burberry.
These are a series of big return policy is intended to emphasize a clear brand positioning and brand pedigree. These actions have significant inheritance, for today's consumer is undoubtedly effective and attractive full of reasons to buy. Of course, does not mean not satisfied that the new heritage. For the moment growing electricity providers and on self-media age, these return policies against the current performance is still good brand, the future remains challenging.
Conjecture 6 fashion media in transition to find a way out
Famous fashion website Style.com officially closed at the end of August last year.月初 9, Style.com automatically connect to the VOGUE website. After the merger of two site-targeted and more clear: VOGUE.com sell advertising, Style.com sellers. The new Style.com will debut this fall in the United Kingdom, began selling merchandise. Its target consumer groups to Conde Nast's magazine "Vogue", the old user "Vanity Fair" and "GQ" and other loyal readers and website, because they focus on fashion brands and other areas, such as the beauty industry, tourism, services and Digital Technology-end brand. With the new site was launched in the UK, this new business platform will cooperate with the US market continues to develop, and gradually enter the market in other countries.
Obviously, now only relying on any single media brand media and development is far from enough. Major media brands are increasingly concerned about their website and a variety of digital devices, and social media. As in recent years, due to the rapid development of technology, the traditional sales format has been unable to meet the needs of consumers to buy the same moment.
Web-based purchases more convenient, because it is consistent with today's fast-paced lifestyle, so that consumers do not go out what you want can be bought. Plus improve various means of payment, from fast to pay Alipay, convenient digital payment means it allows people to get rid of the time spent during checkout, greatly reducing the amount of payments situation was wrong. These are so consumers increasingly prefer online consumer. This is not difficult to understand, at Net-a-Porter and Yoox today must hold together for warmth, Conde Nast why should personally "test the water" electricity supplier, will be its fashion information website Style.com transition to e-commerce site.
Knitted articles
Guess who is a cluster is the next one hundred billion?
In recent years, China's knitting industry is developing rapidly. 2014 knitting industry exports reached $ 106.1 billion, accounting for 35% of the country's textile and garment industry is the largest exporter of textile and garment industry pillar. Consumer markets brings casual knit coat, fashion makes the market demand is increasing, but the number of knitwear exports from 2014 onwards will be negative growth, 2015 began knitwear exports face many unfavorable factors, the export situation is very grim.
Due to squeeze emerging market countries knitting industry development of our impact on manufacturing knitwear garments, while European and American clothing market, also for cost reduction of consumption of knitwear garments manufacturing an impact. These external factors have prompted the industry adjustment and transformation, which transition knitting industry cluster is a top priority. By clustering together scientific development, will allow the industry to be more full of vitality. For example, China Knitting town Zhangcha on the Pearl River Delta, like most professional town from the processing start, and gradually developed into a benchmark for the industry in 2014 industrial output value exceeded 100 billion mark for the first time, become a veritable town of billions.
In recent years, some of the ten billion knitwear industry cluster transformation momentum is busy, maybe the next one hundred billion knitwear industry cluster will be born in 2016.
As China knitwear Jimo city, with knitwear industry size and number of enterprises among the highest nationwide. Jimo has thus become one of the city last year, 100 billion industry cluster focused on cultivating. In the last year, China's textile industry is facing rising costs, reduced export orders dual pressures of background, has a huge capacity of Jimo textile and garment industry is facing a huge space breakthroughs and innovation of challenges. Jimo City, knitted garment manufacturing enterprises more than 2,800 last year, through the implementation of trademark strategy, Jimo City, knitted garment enterprises only registered trademarks reached 1650, with China Famous Brand 8, 11 Province, knitwear industry is gradually forming trademark brand cluster, embarked on a steady focus on design, brand-led development road of independent innovation. With the "brand Jimo" become the new engine of technological innovation, in the current context of deep plowing domestic market, via the electricity supplier has become an important way Jimo textile and garment industry breakthrough. The first three quarters of last year, Jimo value of textile and garment industry has achieved 71.2 billion yuan, an increase of 14%. This means that by the year focused on building, 2016 Jimo would wear one hundred billion knitwear industry clusters aura into the "Thirteen Five" the first year.
In addition to this little suspense Jimo industrial clusters will advance to one hundred billion mark, there are some "potential shares" will shine in 2016. For example, data based on the first three quarters of last year, has won the "China knitwear city" and "national textile industry cluster of billions of advanced units," and so the Nanchang Qingshan Lake knitwear industry, the main business income of 21.65 billion yuan, up an increase of 9.7%, ranking the nine textile and garment industry in the province continue to first base. In recent years, the face of cost increase, reduced orders and other kinds of pressure, Qingshanhu knitwear industry through technological innovation, hand electricity providers, brand, improve infrastructure, extend the industrial chain and other initiatives, from "do the wedding dress for others." Breakthrough, gaining momentum in the transformation and upgrading. To promote industrial restructuring and upgrading of knitted garments, Castle Lake strive to build a scalable platform from the capital, technology, personnel, marketing and other aspects played a combination of boxing. Textile and garment industry to build public service platform for the region's garment enterprises to provide detection, product information, financing and recruitment lead only to other ancillary services. At the same time, we set up a special industrial economic development and technological innovation two one hundred million yuan fund to support brand development, value-added expansion. Last year, the Castle Lake knitted garments in order to further expand this "pillar" industries, focusing on promoting the construction of China (Jiangxi) knitwear Creative Industrial Park, Jiangxi brand apparel Industrial Park and other industrial clusters, and solid textile and garment industry platform for more garment enterprises have settled down to provide protection. Currently, a total investment of 1.5 billion yuan of China Jiangxi knitwear Creative Industry Park has officially started construction, after the project is completed the region's knitwear industry annual main business income is expected to exceed 50 billion yuan. Castle Lake to become one strong candidate for the new year, one hundred billion knitwear industry cluster.
And "along the way" but also to the development of Xinjiang knitwear cluster worth the wait. For example, high-quality cotton in Xinjiang Yuli has convenient transportation, Darcy reputation, good industrial advantages, on this basis, Xinjiang plans to build two bases, one of knitted garments knitted textile Yuli Darcy Park, has been settled in more than 30 companies, planning the formation of knitted fabrics area, knitted garment district, sweaters district, knitted socks area, textile area and the professional market area and the Public Service Center "a central six districts," the industrial layout structure.
2 Xinjiang to rely on intelligent guess going out "first person"?
As early as last year in the country during the two sessions, the members have made recommendations textile industry transformation. Among them, the textile and garment industry practitioners in Hong Kong more than 30 years Esquel Group Chairman Marjorie Yang proposed that countries should adopt policies to support the textile and apparel industry automation, automation and other fields to achieve the depth of technology integration, and textile and garment industry, and thus the population bonus dividend into technology, to help the industry increase productivity and international competitiveness, and to achieve sustainable development of the industry.
It is reported that, currently being prepared by the textile industry, "Thirteen Five" plan will be introduced in a number of intelligent manufacturing of key projects, plan and promote the formation of six intelligent production lines. 6 production line if can successfully automate China's textile and apparel production basically bid farewell to the labor-intensive image. Through these automation, information technology, intelligent production line launch of the production process, the real goal textile power.
Especially now that the knitting industry has achieved a high level of automation, while demanding a manual knitting machine technical barriers for workers, it is suitable for promotion in some relatively remote Xinjiang and other minority areas. The product attributes knit itself, and Xinjiang local market consumption also has a lot of meeting point.
