If before, creating a global brand need 30 years, so now, due to the intervention of the Internet and social media, can be achieved only 18 months, the spawned many new brand and new business models, along with the Internet, young people become the main consumer groups. Then, in 2015, what are the most popular brand? What brand is the most development potential? , according to a report in the fashion headlines network we inventory for everybody the 10 most popular with young consumers, the most promising and 6 big brand of clothing. Young, you look at who is fan?
One of the most popular brand
Forever 21
Forever21 is now the hottest fashion brand in the United States, is also the iconic fast fashion brands, more than 500 stores throughout the world. As a young people's favorite clothing brand to the United States. It has repeatedly appeared in the popular American drama. To every day hundreds of new and approachable price, popular all over the world.
This year, it added two new stores in Shanghai. New site is located in jing 'an crystal product shopping center and the pudong new union square.
Victoria 's Secret
Victoria's secret (Victoria 'sSecret) a chain of retail stores for women in the United States, is mainly engaged in underwear, bra and so on.
Victoria's secret (Victoria 'sSecret) range of products including ladies underwear, bras, underwear, swimwear, casual women's clothing, shoes, cosmetics and various kinds of form a complete set of clothes, perfumes, cosmetics, luxury shorts and related books, etc., is the world's one of the most famous, sexy underwear brand.
Recently, many secret angel left, now, as the Kendall Jenner and Gigi Hadid will join the 2015 Victoria 'sSecret show news, model complete list of the big show also began to open. Just appear in New York fashion week, Megan Puleri, British model LeomieAnderson is also a new model.
Nike
Nike, as is known to all, the sport of the world's boss, based in the United States, the production of sports products include: clothing, footwear, sports equipment, etc. Today's large number of mass sports fans, may only through "who didn't go to the Nike consumption" to calculate the number of.
Recently, Nike Air Max series most popular obvious improvement, the 2016 edition, increase the reflective area, make the night run ran out of the LED's feeling.
H&M
Like Nike, H&M also almost don't have to introduce, the Swedish brand was founded in 1947, mainly engaged in sales of clothing and cosmetics. In many countries around the world, including Asia, Europe and the United States has branch, is famous for its quality and cheap products.
This brand is very popular in the whole world, the recent H&M launch caused panic buying in France.
At present, H&M stores has reached 3807 worldwide, 12% of the total turnover growth in October.
Converse
Converse, founded in 1908, retro, fashion, environmental protection in the ALL STAR of canvas shoes, is a spiritual symbol of American culture, with its follow one's inclinations, freedom without constraints in form, also become the pursuit of fashionable young people loyal gear. Listed in the Chinese market, now the most proud of three classic have Chuck Taylor All Star (all-star classic canvas shoes), Jack Purcell (laugh) and Cons (skateboard shoes) three series.
This in our middle school age began to represent pretend bility brand, seems to has not been left out, even in this year's action is not much, still cannot hide it also popular.
Urban Outfitters
UrbanOutfitters, affordable clothing brand in the United States, use "eccentric" unconventional one mode of operation and quickly established a chain stores, no large quantities of products, also does not have a lot of advertising, chain stores and even contrary to the usual standard design stores, no two are exactly the same.
UrbanOutfitters popular reason, main is because the price cheap and fashion, the most important, is that they are working with designer, can let the consumer cheaper pick up to luxury goods.
Vans
Vans, American popular logo to extreme sports, including skateboarding, surfing, BMX, skiing, etc. And skateboarding as the root, from the way of life, art, music and street fashion culture into Vans aesthetics, form does not have individual character youth culture symbol, become young extreme sports enthusiasts and welcome the world brand of trendy identity.
In marketing, Vans biggest characteristic is that many adopt the way of cross-border cooperation.
Steve Madden
SteveMadden was founded in 1990, the headquarters of the United States, New York, is specially designed and sell all kinds of women's shoes, men's shoes and children's fashion footwear brands, with comfortable flat shoes and is famous for nearly 2 years of wedges. Steve Madden through brand specialty stores, e-commerce site, department stores and shop distribution of their brand products.
Marc Jacobs
Brand name designers in the United States, in the United States was unsuccessful, but success in the European fashion house, since 1997, served as director of LV design, will own unique New York culture without reservation into this bottle of French vintages, fusion of modern temperament and Louis vuitton classic style, let the media and to the buyer by surprise, the scenery is not two, since his place in France, and even the whole fashion status increasingly stable, gradually entered the "golden age" of their own design career.
Last year, after leaving LV Marc Jacobs, to the full integration of the same name brand, brand logo name do change, shoes as the main development direction of products.
Free People
FreePeople against ethnic group is 18 to 30 years old city girl. The launch caused a sensation. Dress style with European street wind close to, but don't like young people usually dress in the streets of New York, but with a lot of restoring ancient ways in modern elements, mix plus point of the hippie texture. Its style as its brand name - free. A little Bohemian, little hippie, still taste a little girl.
The most development potential of the brand
Topshop
Topshop, British fast fashion brand, in 2012 in shenzhen opened the first store in China, in September 2014 formally in shangpin.
The emergence of Topshop, is a commercial miracle, it leads high street fashion red from Britain to Europe and the United States to Asia, China has a considerable amount of Topshop fans.
Nasty Gal
American women apparel sales website NastyGal (literal translation for "bad girl"), the founder of Sophia Amoruso was founded company at the age of only 22 years old, she was just a send small sellers eBay, selling second-hand ancient style clothing, and use the community site Myspace propaganda. But as the business is booming, competitor report her shop in various ways. Amoruso and its disturbance, opened his own business, "Nasty Gal" independent platform and was born.
Today, the web site to attract 6 million visitors visit every month.
Brandy Melville
BrandyMelville, nowadays the most popular with young people and great brands. Here designed clothes for a figure: lath lath. Into BrandyMelville retail stores, from the first row of hangers to the second and third row and even fifth row 6, all clothes size is S code or code.
At present, although BrandyMelville only 18 stores in the United States, most are located in California and New York, Brandy Melville has emerged as one of the most popular with the young girls clothing brand.
In addition, a Free People, Steve Madden, Urban Outfitters brand is also the most development potential of the brand.
