As the main force in online shopping, home appliances and clothing businesses benefit directly. Data provided by Ali, ranking first in sales of large household appliances, Haier, as early as 7:00, sales reached 3.5 billion yuan, more than the last year's "double eleven" throughout the day; as of 13:30, Semir clothing electricity Suppliers sales exceeded 300 million yuan, more than the "double eleven" day two billion in sales last year.
Competition is no longer simply cheap
Textile and apparel industry has always been one of the biggest beneficiaries of the "double eleven" involving Carolina textile, Smith Barney, seven wolves, joeone, rich Anna, Angelo, Shanshangufen other listed companies.
However, electricity suppliers around online shopping, retail commerce, mobile payment, logistics, warehousing, network security and other sectors, "double eleven" On that day, its performance in the capital markets and the poor. Among them, the electricity supplier sector of Suning Appliance, cross-border communication, business Bao, Friends of the A shares, Commodity City, Xujiahui company shares without a rise. Haier was up 0.28 percent, Semir clothing rose 3.96 percent.
Market analysts pointed out that the business discounts, promotional platform, "double eleven" consumption potential concentrated outbreak, the business sales surge has become the norm, which makes the performance of related stocks has been advanced.
Compared to the capital markets, "cold", businesses are more positive thinking for the future. The popularity of online shopping, the young consumer habits changing, which makes businesses need to think about the future direction of development.
Jahwa chairman and general manager Xiewen Jian said, "double eleven" is not just a shopping carnival is a consumer interaction and goal of the festival. Focus on consumer demand, brand marketing, sales process, service process to get through. This year's "double eleven", Jahwa by "Mother and Child strategy" in order to promote the home of all of its brands to join together online and offline to get through.
Chairman of the Board of Directors of Alibaba Jack Ma, this year's "double October" has changed, businesses no longer as clear large inventory of online shopping channels, no longer simply the pursuit of low-cost, more businesses to the internet as a new release, and communication with users local. The Huawei glory X5 New Play Select "double eleven" first.
Became the focal point of the line
"'Double 11' We participated in the three years, two years ago is basically a mutual drainage, starting with the integration of last year, this year is the online and offline to share the feast." Intime CEO Daniel Chan said that as at 18:00, the store sales an increase of 26 percent, online sales increased 60%.
With electricity supplier transactions into the stable, the impact on the retail industry began to weaken, the physical channel is also actively exploring the electricity provider transformation, networking and mobile cloud applications O2O enables online and offline integration accelerated, full-channel marketing has become the trend.
Thailand Securities analyst pointed out that with the slowdown in the growth of Internet online business, offline business to become a new growth point of the Internet. This year, Jingdong investment Yonghui, Ali Suning strategic investments, development of the Internet into the powerful combination of the new pattern retail stage.
"In the future the full integration of online and offline, will give consumers more and better shopping experience." Daniel introduced after Ali Intime shares, to form a complete, effective and largest merchandise clouds. Cloud is not only merchandise trade data of the future need for location-based services, understanding of user needs, provide convenient and effective service and goods.
