China is the world's largest producer and exporter of textiles and clothing, textile and garment exports continued to grow steadily to ensure that China's foreign exchange reserves, balance of payments, the RMB exchange rate stability, solve social employment and essential to the sustainable development of the textile industry.
Especially in the field of textile industry among segments of Chinese knitting industry in the slow pace of world economic recovery situation, 2014 annual exports amounting to $ 106.14 billion, over one hundred billion US dollars mark again, accounting for textile and apparel exports (3069.6 billion US dollars) of 34.5%, the proportion sufficient to justify the knitting industry has become the backbone of China's textile industry.
Behind the "one hundred billion US dollars" Digital is the Chinese knitting industry chain of numerous companies persistent efforts and struggle. PH Value China International Knitting Trade Fair as China knitting industry "benchmark", always reflects the latest industry developments in the first time. In the just-concluded 2015 autumn and winter PH Value, the industry seems to capture this new trend can bring new "money" King.
Trend 1: knitting enterprises increasingly concerned about the trend towards
Trends released to promote the rapid development of China's knitting industry plays a key role. Its value lies, on the one hand, you can grasp the future development direction of the market by consumer trends research; on the other hand, the trend of applications that can promote the production companies and brands have an important voice in the industry which constantly improve the design and brand contribution rate.
And in the current autumn and winter PH Value, exhibitors in addition to the "orders" as the focus of work, many people are opting for taking the time to listen to all kinds of fashion trends forum in order to better understand the current latest fashion trends, and absorbed into the next quarter, the main direction of enterprise development.
The PH Value, WGSN experts Zheng rain on future trends based on knitting, analyzes, explain the impact of the four major trends in the autumn and winter 16/17 knitting and causes, focusing on the profile of knitted fabrics and design, full 16 / 17 fall and winter fashion trends four knitting resolution.
And this category specifically for sweaters, knit Jiangsu Jinlong Technology Co., Ltd. R & D Center designers Shiya Jie, the extradition matter with the United States, Street back mood, cracks century, reverse deductive interpretation of the four themes of autumn and winter 2016/17 Sweater Trends . In fact, whatever the field of knitting enterprises and brands need to understand the concept of fashion trends, and their absorption and utilization. Of course, not all trends are suitable for their own development, and therefore, after a choice, the concept of restructuring by the designer, and the formation of the optimal solution suitable for their own product development.
Trend 2: terminal products began to reverse Available materials
In the current domestic macroeconomic boom down, the fiber industry in a "depth adjustment period" in the background, many industry leaders, began to adjust marketing strategy and strategic direction, select the up and downstream of extending cooperation to "ally" of in the form of co-development of the market, with the end product of reverse recommend new mode fiber to promote high performance products, and achieved good results. Of course, this approach will also help to build the industrial chain brand, enhance the value and competitiveness of the entire supply chain.
Asahi Kasei, Mitsubishi Rayon, Itochu, Yizheng Chemical Fiber, etc. is a good example. They show the fibers in order to better take effect the end product, have joint upstream and downstream recommend the latest fiber material to brands and consumers. Such as Asahi Kasei joint Zhucheng Yumin Knitting Co., Katherine days Group, Yantai Lin textile industry, and many companies have introduced Bemberg fibers and a variety of wool, linen, silk and functional fibers blended functional products.
In addition, Asahi Kasei also specially prepared for the exhibition 1000 by the Bemberg fibers made Ms. suspenders underwear as a gift to a professional audience, we recommend Bemberg blended with other fibers, not only to maintain the cool touch and hygroscopic heat performance Bemberg, And also it has superior characteristics to other blended materials.
Mitsubishi Rayon Textile Co., Ltd. and Mitsubishi also to join Itochu fiber Trade (China) Co., Ltd., Shanghai Silk Group Co., Ltd. Cheng five companies launched a variety of fibers, fabrics and clothing products, including ultra-fine with a silky luster denier fibers MIYABI, a super fluffy features ultra-lightweight microfiber AIRWARM and deodorizing functions CUTELY acrylic fiber and the like.
Actively cooperate with upstream and downstream, optimization, supply chain integration business model is one of the survival of these enterprises, it has become fiber "big brother" the consensus. At the same time, these fibers business also began selling the previous upgrade from traditional terminal pulled to hear directly from the end customer's individual requirements, and select the end product to the market for large-scale promotion, formed a production-oriented marketing to consumer marketing pole big change, and achieved significant results at the show.
Trend 3: OEM / ODM suppliers pay more attention to the fight, "design"
I must mention that on each show, there are a large number of industrial clusters come to the exhibition. Previously, foreign trade production-oriented enterprises to take foreign orders as the survival of their own, however, with the foreign market affected by the economic crisis, more and more foreign trade enterprises turn their attention to the domestic and outstanding quality and strong design capabilities to the domestic consumers.
Fan art such as full of "socks arts town" Grand Pavilion, exhibitors will be the most innovative design their own research and development, creativity, and create five series and thousands of models "fist" socks to the exhibition.
Datang Pavilion in Zhejiang Shen Burley Hosiery Co., Ltd. is an export-oriented, sales had reached 300 million yuan of small and medium enterprises socks. The company responsible for Qi Bai Li, said: "Many European countries may not know Shen Li Bai, but many brands are by our production, design and processing of this exhibition, we hope to receive some domestic brands of orders, the expansion of domestic market share. . "
Not only socks enterprises bosses keen on the design, development, Zhangcha exhibition in the regiment, T-shirt vendors, Foshan City Transit to Knitting Co., Ltd. has been committed to providing ODM for major brand T-shirt. Zeng Xiang, general manager of the company by saying: "Even OEM, independent design and strong R & D has become the most significant advantage of our brands they see hope mercerized cotton products, can immediately think of the 'Transit to. 'This is our goal. "In this exhibition, Transit to hit the" blue and white "Series T-shirt, get a lot of domestic twelve brands of all ages.
In China, the sweater has always been strong in the field of competition with foreign brands, mainly in ODM and Huzhou puyuan pavilions are in sweaters as cluster "label", to show their unique charm. It is understood that, in addition to thousands of puyuan weaving enterprises, the annual weave sweater up to 600 million, wool garment production accounts for 25%. Pavilion in Huzhou in Huzhou St. Cashmere Clothing Co., Ltd is a professional production of cashmere sweater factory, its export experience with many years started their own signs, St. velvet annual export output has reached 400,000 cashmere products are mainly exported to Europe, Japan and South Korea.
Now, with our growing branded apparel companies and domestic consumers are increasingly seeking stylish and unique clothing, whether OEM or ODM enterprise, design and development has become the core strength of competition in the future production-oriented enterprises. We can say that the market for them will be more stringent test, only continue to improve the level of design and development, product design and manufacturing service depth of integration, it may have "emboldened", "strength" of a fight in the end.
Trend 4: The advantages of science and technology to benefit business initiative
With the improvement of people's living standards, health, safety textile demand is growing, and the existing products have been difficult to meet the diverse needs of the growing, therefore, some R & D strength and a keen sense of smell market companies began to take action. They come to make up for gaps in the market through product innovation and upgrading services, from the just concluded this fall and winter PH Value evident.
Going Jiangsu Textile Group Co., Ltd. has been a PH Value of "hardcore" fans, each show Going to the industry and professional visitors will bring "surprise", this is no exception.
In addition to the Group of Kids Going always show fine fabrics and knitted innovative products, it's children's clothing brand "Yi Sibei" launched the world's first children's intellectual interest hold is also some bright spots. According to Group Vice President Xu Rong, the "Yi Sibei" Children hold intellectual interest is 100% natural organic cotton, combined with independent research and development of ecological functions east fabric carefully made. Hold are contained intelligent monitoring device, can effectively monitor the temperature of the baby's bed, apparent temperature, if the baby kicked the bed, parents can learn by phone reminders. It can also anti lost 4.0 technology and cloud technology, to prevent the baby from the sight via Bluetooth, to better protect the baby's safety.
Embry on PH Value is heavy on display more than 40 patents in 40 years the group proud of the six stars of patented products, arouse mass consumer demand for "health underwear" of. Its original deep "U" shaped support design ultra-low-heart underwear, a new integrated composite molded cup no rims designed Shu Ting cup, combine three-dimensional steel ring body structure research, freely adjustable shoulder strap wisdom, unique radial lotus cup and create an excellent lightweight comfort unique patented technology, the latest in display area gathered a lot of popularity.
New demands, new technologies, the emergence of new trends, and constantly stimulate the formation of new markets, develop new markets, looking for consumer demand has not been noticed, is the enterprise based on the market fundamental, if not responsive to market demand and technological innovation, then the business will gradually lose the right to speak in new markets.
Trend 5: channel construction transferred to consumer demand "pain point"
And any previous show is different is that, more than the traditional knitting enterprises playing the "Internet +" and big data integration platform. Just south Technology Co., Ltd. is a specialized enterprise do mercerized cotton knitted fabrics, the company's general manager Zhong Hainan creatively traditional combination of fabrics and clothing sales, the development of a modular system based on intelligent DIY fabric large data integration to solve the fabric high business costs and clothing brand early communication "pain point." It is understood that this system can provide process management, interactive features such as order management, as well as with consumers online and offline, and you can freely modify the virtual garment production module surface materials and display settings as needed, final orders by the mobile terminal and data back to the factory, direct orders, saving a lot of time and cost.
Ding Guagua colored cotton clothing Limited jointly find yarn Technology Co., Ltd. Beijing launched China's textile yarn trading business platform "to find gauze" for yarn suppliers, traders and fabric manufacturers to provide the most comprehensive information data. Brokered a deal on the upstream and downstream enterprises to find gauze, in the establishment of a few months, now online authentication registered users has exceeded 4500.
Whether it is "clothing fabrics DIY customization system" or "find gauze" are in the traditional B2B business platform, based on the combined warp knitting industry characteristics, advantages, out of a new kind of "B2B + O2O" mode . In addition, technical engineering research center knitting Jiangnan University is also the development trend of the moment "Internet + Knitting Technology", the introduction of software development, equipment development, production management, application development and other "knitting technology of the overall solution." These go in the "pioneer" a new perspective tradition forefront of the industry point of view, for the knitting industry to make a new business innovation.
In fact, the traditional textile industry, textile feel upstream raw material from the Internet, and even e-commerce very far, but in the enterprise's exchanges will find that many operators actually been watching the transformation of the Internet. The "find gauze", "warp World Network," "Modular Smart DIY system" transformation of traditional industries, undoubtedly brings us inspiration.
In today's information age, or that the mobile Internet era, companies must learn to make appropriate adjustments in the uncertain business environment, innovation and optimization, but more needs highly motivated to meet Textile "Internet use rational thinking + "era.
