Nowadays, clothing is no longer a simple assembly line work, personality label is particularly important. Recently, uniqlo and cross-border cooperation FOR the first time Disney created the MAGIC FOR ALL concept store, launched a DIY custom services.
The personage inside course of study thinks, as people increasingly high demand for personalized, clothing customization market of great potential to be released, personalization, facilitation, more variety, short delivery into the trend of The Times. However, domestic traditional dress custom for the small cottage management, process trival, long cycle, high threshold, failing to realize standardization and scale. If you want to let the market get further development, the introduction of industry standard is imperative.
Tailored to the mainstream
The MAGIC FOR ALL concept store is the most attract consumers in play infinitely creative DIY custom zone in my heart. Consumers can customize T-shirt and MY UNIQLO embroidery badge and hot stamping services, such as choose their favorite T-shirt printing design and special design, or use the badge and embroidery to adorn the existing UNIQLO commodity, design and complete the exclusive custom. And a similar custom embroidery service, muji has launched earlier.
Consumption concept of Chinese garment industry are changing with consumption main body of the younger. Method of a new international group director, candy said future consumption idea is that consumers are no longer blindly follow the brand, choose dress really reflects his attitude towards life.
The Chinese market is in the fast-food consumption stage, clothing brand pursuit for the market reaction speed, the pursuit of universal mass design, to reach the large quantities of sales. This is understandable, but candy that when people are no longer satisfied with the consumer, customized way of life and consumption will gradually become the mainstream.
And candy said "custom", is not it is widely believed that "advanced customization". "Different French haute couture, the concept of the new custom product not expensive, but it must have quality, and for only a small part of the crowd, marks a particular way of life or attitude."
In July, in Paris haute couture famous Les Suites, the establishment ceremony of the China council for the professional custom and "hail to the China custom" news officially kicked off for the reception. "The establishment of the branch of promoting China's custom took an important step toward the professional, systematic and standardized." Candy said.
"I and others are talking about the concept in 2013, many people are confused. After two years, now we will put forward this concept, people can quickly understand, and find out from your life." In candy point of view, the custom carrying the professional committee of the new concept of customization, this custom concept is not confined to clothing, accessories and all kinds of articles for daily use, such as food and household items. This custom has nothing to do with spending power, big to the working way of life, small to a dish or a lipstick, represents a kind of culture and values.
"We organized special Showroom in Paris, and working directly with a Paris haute couture flagship store, the designer of the product to promote. Just two weeks, the shop sold 8 pieces of designers in China, and these clothes style varies considerably, both the orientation of contemporary, also has a style of primitive simplicity." Candy said, "in January next year, we will go to Paris to show, the concept of the Chinese custom, from here to the world, let the world fashion people know China clothing design."
Internet + power
In addition to the traditional off-line mode, with the rise of Internet +, electricity is also a good custom clothing sales channels. Nanjing "after 80" school. Zhang yu with custom clothing, annual sales of 15 million yuan.
"I shop offering private custom services, the use of" Internet + "pattern, cooperation with different levels of stylist, from online to offline, providing customers with light luxury clothing both fashion and personality." School. Zhang yu said.
The pudgy linxi tells a reporter, they like the customization platform, like back to the childhood of the tailor shop, technical much higher now, of course. "I figure some stout, stores selling clothes few fit, but due to work needs, often in some fashion, tide, so that helped me a lot of customization platform. The price also than the average big benefits a lot."
School. Zhang yu's store, for example, customize a men's suit, the price is in commonly 4000 control to 4000 yuan, the store online in less than a week, had already completed 7 deals.
Capacity to upgrade
Although online interaction enables the custom the vitality of the industry, but it is undeniable that the current scattered throughout the traditional costume customization industry a large number of small enterprises and individual operators, the mainstream mode of production and management mode is still relatively backward. Operators lack will production, marketing, customer relationship management, and other comprehensive digital operation condition and consciousness, cause the whole industry science and technology, information content is low.
The personage inside course of study, for example, the clothing enterprise in plate making link still USES the artificial hand, rather than the clothing CAD software system for computer plate-making; Is artificial cut more, don't use the computer cutting bed; Still using artificial quantity body, there is no instrument quantity body... The industry is still in insisting that "handmade" scarcity, inefficient as a premium. But in fact, the manual operation compared with intelligent machines, production efficiency is low, the cost is high, and the volume of the body, precision cutting cloth multiple links such as backward, seriously hindered the industry scale, standardized development, at the same time also let the dress custom to the public.
For this reason, some practitioners began to explore a road to dress custom industry transformation and upgrading. C2B intelligent custom clothing platform "custom fan", apparel industry chain resources integration and intelligent upgrade is supposed to implement innovative change, let dress custom become more efficient, convenient, realize intelligent, scale, standardization and popularization, create new dress custom experience.
The custom van online consists of 3 d and 3 d mobile fitting room, the fitting room provide consumers with a variety of 4 s tailored for free. The fitting room is equipped with the latest high-tech imports measuring instrument, just four seconds, 16 fixed photosensitive scanner can scan out the body of more than 3000 data points, extraction of 300 data points stored in the cloud background, automatically generate unique 3 d human body model belongs to the consumer, can be applied to all clothing type custom data requirements. Based on this model can realize the online virtual dressing. That is to say, as long as consumers login custom fan APP, you can watch the 3 d effect of various kinds of clothing to wear in the body.
