Brazil is a young country, over 60% of the population under the age of 29 years old, the consumers of $402 per year per capita clothing consumption, this is more than 6 times of the average Chinese consumers, has huge potential.
Sino-pakistani bilateral textile and apparel production cooperation in the field of space is huge, in China petroleum and chemical technology, textile technology, especially the obvious advantages of new material research, at the same time, the Brazilian market huge market demand for progressive layers, and the advantage of China's natural capacity has a certain degree. Therefore, in order to help enterprises to develop Brazil market, the third session of Sao Paulo, Brazil, GOTEX international textile and apparel sourcing fair should be.
In the Brazilian World Cup remaining that has just been shed, Rio heat of the Olympic Games is coming again. Distance at 31 Rio's Olympic Games in 2016 with only a year, Brazil racing to the preparatory work.
Macro economy is in Brazil now is in a difficult period, but as the country's domestic after the election the new government implement of economic reforms, and the relations of buoyancy and the expansion of the middle class in Brazil and improvement of residents' disposable income, consumption market in the coming years is expected to continue to maintain rapid growth momentum. Next year the Olympic economy a boost, Brazil's overall scale clothing market will reach $65 billion, up 40% from 2001. At the same time, Brazil is a young country, over 60% of the population under the age of 29 years old, the consumers of $402 per year per capita clothing consumption, this is more than 6 times of the average Chinese consumers, has huge potential. For in recent prime minister li keqiang, a successful visit to Brazil, pointed out the direction of the further development of economic and trade cooperation between the two countries, bilateral strategic partnership of cooperation has entered a new stage of development, but also for the two countries to carry out the production opens up a new way to mutually beneficial and win-win cooperation.
Prospect is good, but the Brazilian distance distant in our country, and the bilateral political and economic environment, language barriers, market environment, barriers to entry, customs clearance procedures, foreign trade system, financial policy and other factors, the Brazilian industry exhibition openness is not high. Also because of trade protectionism, China's enterprises have not been found suitable for industry development needs, and to adapt to the developing trend of textile and apparel supply chain exhibition. And domestic institutions to see the opportunity, in the absence of sufficient investigation and research, organize enterprises to participate in a variety of professional exhibition, neither the actual effect, and hit the enterprise confidence in this emerging market. To this end, China council for the promotion of international trade branch of textile industry and the China national textiles import and export chamber of commerce after extensive market research, and compared with Brazil local industry association communication for many times, after wide consensus and support, in 2013 began to Sao Paulo, Brazil, GOTEX international textile and apparel sourcing fair (hereinafter referred to as "GOTEX exhibition") project.
Play a role of bridge Set up efficient platform
GOTEX exhibition by the China council for the promotion of international trade of textile industry branch, China national textiles import and export chamber of commerce, China (Brazil) Fcem international exhibition company investment and trade center of Brazil, Brazil Fiera Milano international exhibition company in Sao Paulo, holding international textile and garment industry chain procurement fair. The third session of Sao Paulo, Brazil, GOTEX international textile and apparel sourcing fair on September 29, 2015 to October 1, Paul convention and exhibition center in Brazil, is an important professional industry's annual develop Brazil market activity.
"GOTEX exhibition is China textile industry association actively go out the important measures to develop diversified international market. As deeply involved in the international market textile garment industry early, 'go out' and 'globalization' industry transformation and upgrading under the macroeconomic background of the new normal." Assistant of China textile industry association, President of the China council for the promotion of international trade, standing vice President of textile industry branch ying-xin xu said that they always adhering to the "service industry, service enterprise" the objective, actively help enterprises to expand the market, with strength in the industry representative enterprise, through introducing the exhibition platform for the local market and industry, market demand, for traction, in the industrial chain of each link with the local market depth cooperation, common development.
China national textiles import and export chamber of commerce will Yangtze river hui said: "the Brazilian market as South America's largest market, the industry and enterprise to develop diversified international market an important goal. In recent years, the rapid growth of the bilateral textile clothing trade but there are some problems, bad for the healthy development of the bilateral textile clothing trade. At the same time, many enterprises at that time can't find the excellent exhibition exhibition for their business development. Through GOTEX show this open platform, hope to be able to provide excellent domestic enterprises with a high quality business bridge, a radical effect of."
GOTEX show from the beginning of 2013, he received the ministry of commerce, the Chinese embassy in Brazil, China textile industry association and Brazil's vigorously support and the affirmation of the relevant business association. Brazilian garment association President Roberto Chadad said the textile industry is one of the traditional industry in Brazil, in the national economy has an important role, labor and employment, etc. In recent years, the Brazilian textile and apparel foreign trade deficit amount increase, on the one hand, Brazil a decline in textile industry's international competitiveness, on the other hand is also actively adjust the industrial structure of the industry. In Brazil, although some voice says it wants to reduce international trade to protect the local economy, but the industry mainstream voice that internationalization is the only way to realize development. Brazilian textile industry attaches great importance to exchanges and cooperation with members of national textile industry, also very welcome China's textile industry exhibition and exchange activities to Brazil.
GOTEX exhibition is also received the affirmation of national relevant association and active participation. India and Bangladesh export promotion agency (EPB) export organization federation (FIEO) will be "GOTEX exhibition" key overseas emerging markets to support a project, actively organize domestic enterprises to participate in, and apply for the national support.
Tap complementary advantages Expand the prospects for cooperation
Sino-pakistani bilateral textile and apparel production cooperation in the field of space is huge, in China petroleum and chemical technology, textile technology, especially the new material research has obvious advantages, at the same time, the Brazilian market huge market demand for progressive layers, and the advantage of China's natural capacity has a certain fit. Since 2004, China became the first since the importer Brazilian textile clothing, China's textile products in the Brazilian market share increase year by year. Chinese textile exports to Brazil in 2014 amount to $3.8 billion, India $500 million as second. Starting in 2006, Brazilian textile and apparel exports, foreign trade deficit. Textile despite its relatively complete industrial chain, but because of its cost is high, the industrial chain of choose and employ persons lack of form a complete set and functional textile technology is weak, the treatment is excellent, with original design from China and brands of high-end products have great market demand potential.
Brazil's clothing industry development is relatively mature, and intermediate products such as fabric is relatively weak. In 2014, according to customs statistics, China's exports to Brazil fabrics is $1.41 billion, compared with the previous year increased by 11.07%, which accounts for 39% of our country textile clothing exports to Brazil. Dress $1.529 billion, up 5.94% compared with the previous year. According to the characteristics of the GOTEX exhibition to strengthen the professional configuration of exhibits, through various means of specialization, highlighting the fabric and related the intermediate links of the product. Organised with exhibitors sponsored fabrics, such as Brazil's domestic young designers for fashion design contest, to enhance and when and the docking of the fashion industry, strategic culture industry in Brazil and China fabric product to the attention of consumers. On the one hand, the Chinese fabrics industry after recent years of rapid development, need to have a new market as a breakthrough point, this location is conducive to China's textile industry interests. Highlight the positioning of the fabric, on the other hand, also for Brazilian garment industry provides a complete and rich industrial supporting procurement choice, to the advantage of Brazilian garment industry. Through this complementary cooperation, Chinese enterprises can not only faster and more accurate to dock with the local industry, can also benefit from the local industry, promote the development of the Brazilian textile economy, achieve win-win industry the two countries.
Does the practical work of optimal service Solving problems and promote development
According to the Latin American market preferences and characteristics, for most Chinese enterprises are small and medium-sized enterprises, and has just set out to develop the Brazilian market actual situation, a member of the organizing committee of China trade center will give full play to their own advantages, to provide exhibitors including exhibition exhibits after purchase, consignment and agency, distribution, freight and other services, to help enterprises overcome early may encounter difficulties, out of the first step to this emerging potential market into Brazil.
In 2014, relying on show in front of the two-way communication, GOTEX exhibition operation center in Brazil have one-on-one carry purchaser directly to match the exhibitors booth special services, and in the process of communication as a bilingual translation in Portugal, ruled out the foundation of the language difficulties obstacle to exhibitors. GOTEX exhibition in addition to the matching of the South American market potential buyers for the exhibitors, can also be demanded by the exhibitors domestic enterprises in coordination with the project team members in Sao Paulo to deep South American buyers business trade tracking, to Brazil customer credit investigation in order to effectively control business risk, the South American market trends analysis of the survey report. Show last year for the first time a domestic exhibitors is booked a 54 square meters of exhibition area, development through GOTEX before show the arrangement of the Brazilian operation center, visited South America market in advance and visited several customers in Brazil, the facts proved that pay will always have harvest, when the exhibition to have real order, and the exhibition exhibits through an authorized GOTEX Brazil operations center directly send exist in Sao Paulo, prepare participating again this year.
In addition, GOTEX exhibition can provide professional logistics, customs clearance service for exhibitors and professional cost accounting and tax on simulation of the first two exhibition also specially invited the bank of China in Sao Paulo, Brazil, the representative for exhibitors do financial credit insurance and other related risk prevention and credit guarantee business.
It is worth mentioning that GOTEX also aimed at a large number of small trade (CIF + customs clearance cost less than us $30000) to provide simplified trading services, namely the ProB. Based on real business intention of Brazil buyers and domestic enterprises, by the concrete execution GOTEX exhibition Brazilian operations center trading links among domestic customer can choose directly in RMB, Brazil's customers can through the operation center in currency settlement, try to solve practical problems of the small single can't clinch a deal.
"Looking for a new direction and new breakthrough of companies, to go out much to participate in the exhibition is a new window, we can have a different platforms have different point of view, to better looking for market opportunities." Exhibitors, head of the han and tang dynasties group exhibition in jiangsu Xu Su said.
As, created the original GOTEX show itself to the background of the government and industry to develop in emerging markets and mission, based on industry exhibition, in the service of enterprise, is different from the exhibition of commercial exhibition institutions interests purpose, advocating an orderly management concept of sustainable development, the ultimate goal is to create a central and South America market oriented international textile brand exhibition, a help Chinese enterprises to go out with the world of international business platform.
